Customer Experience Fundamentals

Subject Code: MKTG 1003

Contact hours: Recommended 8-10 hours of study per week

Subject Description

This subject introduces students to customer experience fundamentals as a critical component in marketing philosophy, and is fundamental to the development of effective marketing strategies. The consumer context is examined through the application of concepts, theories and models derived from disciplines such as sociology, anthropology, psychology, economics, and mass communications. Students will also examine current and future consumer trends in various marketplaces.

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