Western Sydney University Online Western Sydney University Online

Bachelor of Business (Marketing) Online

Join the world of marketing.

Marketing is more than simply selling something. Good marketers understand how to balance the strengths of their product, with the needs of customers and the strategies of competitors. Learn how to navigate the influences of a business by studying an online marketing degree with Western Sydney University.

A Bachelor of Business (Marketing) is the foundation you need to excel in a marketing career and open doors into any organisation.

You will learn how to produce and implement marketing strategies to gain a following from your customers, as well as how to drive sales and create influence in the modern marketing environment. Graduates will enter the workplace with the business, communication and technology skills needed to be a valuable asset to any company.

The Bachelor of Business (Marketing) satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute (AMI).

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Start Date

Feb, Jun, Sep




3 years full time or part time equivalent



Fees (estimated)



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To find out more about this course, what you'll learn and potential career outcomes, fill out this form to get a free PDF course brochure.

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Entry Criteria

Entry criteria

There are many ways you can gain entry into a degree through Western Sydney University Online. We accept any one of the following:

  • Cert III or Cert IV, in any field
  • Completion or partial completion of tertiary study
  • Work experience, in any industry
  • Completion of Year 12 HSC (or equivalent), with a minimum required ATAR
  • Tertiary Preparation Certificate (TPC)
  • Special Tertiary Admissions Test (STAT)

Contact us

Contact a Course Consultant for more information about your specific qualifications or experience.

Call us on 1300 050 928.

Or you can contact us online and make an enquiry today.

Course Units

The below units must be successfully completed to graduate from your degree.

Marketing Principles

Consumer Behaviour

Marketing Communications

Brand and Product Management

Marketing Research

Business to Business Marketing

International Marketing

Strategic Marketing Management

The Service Enterprise

Statistics for Business

Design Thinking for Creativity

Marketing Planning Project

Financing Enterprises

Enterprise Leadership

Enterprise Law

Enterprise Innovation and Markets


We are here to support you when you need it. Our dedicated support team are available over the phone or online seven days a week to answer all your questions. From technical support through to academic questions, we have the tools and people to make your study journey achievable and enjoyable.

Find out more

Career Opportunities

Marketing Consultant

Analyse what motivates customers and create business strategies around these behaviours.

Brand Manager

Monitor market trends and oversee marketing messages for a brand.

Market Researcher

Gather and analyse data on consumers and competitors within a particular sector.

Digital Content Writer

Create engaging digital content to gain loyal customers for a brand.

Learning at Western Sydney University Online

A winning combination

Our Bachelor of Business (Marketing) is an internationally recognised degree from a university ranked among the top 2% in the world. This degree provides you with a strong foundation in business combined with an in-depth understanding of marketing.

Your business network

At Western Sydney University Online, you will join an online community of marketing enthusiasts. Taught by specially trained online coaches, this degree is designed to set you up for success in the complex world of modern marketing. The connections you make could be the next step to a job or business opportunity.

Study that suits you

Log on and learn any time that suits you. Study marketing online and be the master of your own schedule in an innovative online classroom.

Start your study journey.

Apply online by filling out our application form or speak to a Consultant on 1300 050 928.