Bachelor of Business (Marketing)

The Future of Business introduces students to the role of business in an evolving global landscape, exploring how organisations create value, adapt to change, and contribute to a social purpose beyond profit.

Students examine key business functions and their integration, while engaging with the challenges emerging from the drivers of future business such as digital transformation, sustainability, and social responsibility.

Through challenge-based cases and career exploration, students are encouraged to connect personal values and skills with professional goals, preparing them to contribute meaningfully and identify pathways for their own future in business.

This subject introduces students to the principles of people management and organisational analysis across diverse business contexts. Using real-world case studies and examining the role of stakeholders, students will explore the dynamic nature of work from multiple perspectives, with a focus on organisational capability and industry development.

The subject also examines the role of people and organisations in society, recognising and engaging with Indigenous perspectives. To prepare for professional practice, students will participate in employability-focused activities that build communication skills, cultural awareness, and reflective practice.

This subject introduces students to fundamental principles of business finance in the context of the Australian and global financial environment. Students will explore basic financial concepts, key sources of financing for businesses, and emerging sustainable finance instruments, while developing skills in evaluating the financial performance of organisations.

This subject examines the structure and function of financial markets and institutions, and considers the role of banking, interest rates, green finance, and FinTech innovations, in shaping modern business financing decisions. Through problem solving activities, case studies, and use of an industry database, students will gain practical insight into the real-world relevance of finance.

Organisations must contend with navigating today’s complex, competitive, and digitally influenced environment. Marketing plays a vital role within this dynamic setting by effectively meeting changing customer needs through value co-creation.

This subject offers a practical and engaging introduction to the world of marketing, applying marketing concepts to develop customer-focused strategies using marketing mix elements. With real-world applications emphasizing the growing importance of marketing technology, students will be introduced to the practical use of tools to support the implementation of marketing strategies in for-profit and not-for-profit organisations.

The subject emphasises the importance of ethical behaviour and the societal impact of modern marketing.

Evidence-based decision-making is a core skill for all Business graduates. This subject explores the nature of data and builds an understanding of foundational numeracy concepts with the application of appropriate tools and techniques.

These skills will enable students to make evidence-based business decisions in academic and professional contexts. In addition, this subject will include Excel instruction, thereby addressing a valuable and in-demand digital literacy skill.

This subject examines the transformative role of digital technologies in business and how they shape organisational strategy and operations. Students will develop a digital mindset and digital thinking skills to solve problems and seize opportunities in today’s rapidly evolving technological landscape.

They will gain insights into the use of contemporary and emerging technologies and explore how organisations adopt and manage digital transformation. The subject also covers key challenges, such as cybersecurity risks and ethical considerations, preparing students to engage with the complexities of digital business environments.

The design of the subject emphasises active learning by embedding artefact creation (digital poster), case-based learning, problem-based inquiry, and collaborative learning.

This subject equips students with foundational knowledge and practical skills to navigate professional careers in business. Students will explore graduate career pathways, develop employability competencies, and understand employer and workplace expectations.

Students will reflect on their current skillset and experience, using these as foundation for growth and development. Through industry engagement, networking activities and portfolio creation, students will build confidence in career planning and workplace readiness.

Professional Business Experience provides students with an opportunity to build career-relevant skills through a work-integrated learning experience. Students will undertake one of the following options to complete this subject – work-based internship (by approval), business project, international or domestic study tour, startup project, or volunteering experience.

Students will work with the Professional Business Experience coordinator to create an individualised learning plan, designed to provide opportunities to apply knowledge and skills gained in their program and build professional skills. Completing Professional Business Experience will enhance student job-readiness and build graduate employability.

To be eligible to enrol in this subject, students must have completed 120 credits points of their Bachelor of Business program.