Western Sydney University Online Western Sydney University Online

Bachelor of Business (Marketing)

Join the world of marketing.

Marketing is more than simply selling something. Good marketers understand how to balance the strengths of their product, with the needs of customers and the strategies of competitors. Learn how to navigate the influences of a business by studying marketing online with Western Sydney University.

A Bachelor of Business (Marketing) is the foundation you need to excel in a marketing career and open doors into any organisation.

You will learn how to produce and implement marketing strategies to gain a following from your customers, as well as how to drive sales and create influence in the modern marketing environment. Graduates will enter the workplace with the business, communication and technology skills needed to be a valuable asset to any company.

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Start Date

Feb, Jun, Sep

Qualification

Undergraduate

Duration

3 years full time or part time equivalent

Units

24

Fees (estimated)

$31,583

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Entry Criteria

Entry criteria

There are many ways you can gain entry into a degree through Western Sydney University Online:

  • Completion or partial completion of tertiary study
  • Work experience (in any industry)
  • Completion of Year 12 HSC (or equivalent), with a minimum required ATAR
  • Other testing options, for example, a Tertiary Preparation Certificate (TPC)

Contact us

Contact a Course Consultant for more information about your specific qualifications or experience.

Call us on 1300 506 928.

Or you can contact us online and make an enquiry today.

Course Units

The below units must be successfully completed to graduate from your degree.

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Marketing Principles

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Consumer Behaviour

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Marketing Communications

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Brand and Product Management

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Marketing Research

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Business to Business Marketing

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International Marketing

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Strategic Marketing Management

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The Service Enterprise

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Statistics for Business

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Design Thinking for Creativity

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Marketing Planning Project

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Financing Enterprises

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Enterprise Leadership

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Enterprise Law

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Enterprise Innovation and Markets

Support

We are here to support you when you need it. Our dedicated support team are available over the phone or online seven days a week to answer all your questions. From technical support through to academic questions, we have the tools and people to make your study journey achievable and enjoyable.

Find out more

Career Opportunities

Marketing Consultant

Analyse what motivates customers and create business strategies around these behaviours.

Brand Manager

Monitor market trends and oversee marketing messages for a brand.

Market Researcher

Gather and analyse data on consumers and competitors within a particular sector.

Digital Content Writer

Create engaging digital content to gain loyal customers for a brand.

Learning at Western Sydney University Online

A winning combination

Our Bachelor of Business (Marketing) is an internationally recognised degree from a university ranked among the top 3% in the world. This degree provides you with a strong foundation in business combined with an in-depth understanding of marketing.

Your business network

At Western Sydney University Online, you will join an online community of marketing enthusiasts. Taught by specially trained online coaches, this degree is designed to set you up for success in the complex world of modern marketing. The connections you make could be the next step to a job or business opportunity.

Study that suits you

Log on and learn any time that suits you. Study marketing online and be the master of your own schedule in an innovative online classroom.

Start your study journey.

Apply online by filling out our application form or speak to a Consultant on 1300 506 928.