Bachelor of Business (Marketing)

Join the world of marketing.

Marketing is more than simply selling something. Good marketers understand how to balance the strengths of their product, with the needs of customers and the strategies of competitors. Learn how to navigate the influences of a business by studying an online marketing degree with Western Sydney University.

A Bachelor of Business (Marketing) is the foundation you need to excel in a marketing career and open doors into any organisation.

You will learn how to produce and implement marketing strategies to gain a following from your customers, as well as how to drive sales and create influence in the modern marketing environment. Graduates will enter the workplace with the business, communication and technology skills needed to be a valuable asset to any company.

The Bachelor of Business (Marketing) satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute (AMI).

The School of Business has been awarded AACSB (Association to Advance Collegiate Schools of Business) accreditation for its excellence in business education. This accreditation is the result of an extensive self-review and an international peer evaluation against rigorous criteria and standards for quality academic and professional excellence.

AACSB logo

Apply Now | Enrolments close in 35 days
Start Date

Feb, May, Sep




3 years full time  or part time equivalent



Download our course brochurefile_download

To find out more about this course, what you'll learn and potential career outcomes, fill out this form to get a free PDF course brochure.

* Indicates required fields


Entry Criteria

Entry criteria

There are many ways you can gain entry into a degree through Western Sydney University Online. We accept any one of the following, provided you meet the minimum requirements relating to that criteria:

  • Cert IV, in any field
  • Completion or partial completion of tertiary study
  • Work experience, in any industry (assessed on a case by case basis)
  • Completion of Year 12 HSC (or equivalent), with a minimum required ATAR
  • Special Tertiary Admissions Test (STAT)

Western Sydney University’s Inherent Requirements

Contact us

Contact a Course Consultant for more information about your specific qualifications or experience.

Call us on 1300 050 928.

Or you can contact us online and make an enquiry today.

Course Subjects

You can study full time, part time, or at an accelerated pace and adjust your study load every teaching period, depending what is happening in your life at the time. Choose between one and four subjects every teaching period, factoring in approximately ten hours of study per week and subject.

Some subjects in this course assume a knowledge of HSC mathematics (Mathematics 2 Subject and/or Mathematics Extension 1 is desirable).

Core subjects

Enterprise Law

Financing Enterprises

Enterprise Innovation and Markets

Enterprise Leadership

Major subjects

Marketing Principles

Customer Experience Fundamentals

Marketing and Digital Communications

Strategic Brand Management

Customer Insights

Fundamentals of Marketing Analytics

Omnichannel Marketing

Strategic Marketing Management

Core professional subjects

The Service Enterprise

Statistics for Business

Design Thinking for Creativity

Marketing Planning Project

You can choose any 8 electives to customise your degree with some of your other interests.


We are here to support you when you need it. Our dedicated support team are available over the phone or online seven days a week to answer all your questions. From technical support through to academic questions, we have the tools and people to make your study journey achievable and enjoyable.

Find out more

Career Opportunities

Marketing Consultant

Analyse what motivates customers and create business strategies around these behaviours.

Brand Manager

Monitor market trends and oversee marketing messages for a brand.

Market Researcher

Gather and analyse data on consumers and competitors within a particular sector.

Digital Content Writer

Create engaging digital content to gain loyal customers for a brand.

Learning at Western Sydney University Online

A winning combination

Our Bachelor of Business (Marketing) is an internationally recognised degree from a university ranked among the top 2% in the world. This degree provides you with a strong foundation in business combined with an in-depth understanding of marketing.

Your business network

At Western Sydney University Online, you will join an online community of marketing enthusiasts. Taught by specially trained online coaches, this degree is designed to set you up for success in the complex world of modern marketing. The connections you make could be the next step to a job or business opportunity.

Study that suits you

Log on and learn any time that suits you. Study marketing online and be the master of your own schedule in an innovative online classroom.