Enterprise Law
Enterprise Law will introduce students to the fundamentals of law in a commercial context. This subject will highlight basic legal principals and examine the areas of the legal system that impact on commercial business proceedings. Successful completion of this subject will equip students with knowledge on the legal system, consumer protection, contracts and negligence.
Financing Enterprises
Financing an enterprise plays an important role in ensuring its survival. This subject will focus on the different types of enterprises, the key sources of finance available, financial statements and the environmental factors that may affect an enterprises performance. Utilising problem solving and case studies, students will learn to identify, analyse and interpret financial information in real-life contexts.
Enterprise Innovation and Markets
This subject introduces key concepts, business models and issues surrounding modern business practice. Students will develop an understanding of the private enterprise system, marketing in an economic context with a focus on market structure and innovation management. Students will obtain transferable communication skills and develop their critical thinking that will assist them in later subjects of their degree.
Enterprise Leadership
This subject will introduce students to business management and enterprise leadership concepts. On both a local and global scale, students will explore people, organisational and managerial processes that are designed to assist in effectively leading an enterprise. Students will focus on developing their personal and professional leadership skills using problem solving and experiential learning techniques.
Marketing Principles
Marketing Principles is an introductory subject that delivers an overview of the marketing process and how it works within the field of business. This subject examines how organisations use marketing decisions to satisfy customer needs and deliver value. Providing a foundation in marketing, students will explore market planning, branding, decision processes, distribution and customer information management.
Customer Experience Fundamentals
This subject introduces students to customer experience fundamentals as a critical component in marketing philosophy, and is fundamental to the development of effective marketing strategies. The consumer context is examined through the application of concepts, theories and models derived from disciplines such as sociology, anthropology, psychology, economics, and mass communications. Students will also examine current and future consumer trends in various marketplaces.
Marketing and Digital Communications
Developing and managing an effective Integrated Marketing Communications (IMC) program is a vital part of a successful marketing strategy. This subject provides students with an understanding of IMC, marketing communication processes and coordinating major elements of the marketing communications mix – advertising, digital marketing, sales promotions, personal selling, sponsorship marketing, public relations and direct marketing.
Strategic Brand Management
Strategic Brand Management focuses on the process of planning and executing marketing strategies. This subject will cover brand and product management including the building, implementation and maintenance of brand development in a range of contexts. Utilising workshops and online activities, students will develop a critical view of the challenges organisations encounter in the creation and maintenance of a brand.
Customer Insights
Customer Insights provides a comprehensive overview of methods, uses and limitations of contemporary marketing research. Students gain exposure to concepts such as research design, information collection, data processing and results communication involving qualitative and quantitative techniques.
Fundamentals of Marketing Analytics
Fundamentals of Marketing Analytics involves individuals or organisations promoting and selling products and/or services to other organisations. This subject will explore all aspects of B2B marketing including buying behaviour, B2B market research, management of the marketing mix, supply chain management and customer relationship management (CRM) strategies.
Strategic Marketing Management
Strategic Marketing Management explores theories, concepts and practices that are integral to the success of a business. Marketing strategy is an important planning step for businesses and can contribute value to the determination of business scope, partnerships, product innovation and resource allocation. This subject is designed to enable students to make strategic marketing management decisions that add value for businesses of all sizes.
The Service Enterprise
Skills in the field of services are transferable across a range of industries and roles, with modern economies becoming increasingly service-based. This subject aims to expose students to relevant theory and practices of the service industry, to prepare them for potential career opportunities in a service environment.
Statistics for Business
Statistics for Business introduces concepts and techniques of statistics in relation to problem-solving in business. This subject will provide students with basic knowledge of statistics and forecasting with more advanced study options available in the future. Topics include the presentation of data, descriptive statistics, the role of uncertainty in business decision-making, hypothesis testing and basic forecasting.
Design Thinking for Creativity
Design Thinking for Creativity introduces students to concepts and frameworks for the creation of innovative products, services and systems for a range of enterprises. Utilising practice based projects students will analyse business networks and ecosystems. Design thinking principles will be applied to develop business ideas, problem solve and discover new opportunities in strategy development.
Marketing Planning Project
Marketing Planning Project (MPP) integrates and builds on the wide range of marketing subjects that students have previously completed. MPP provides students with specialist knowledge through the use of real-life case studies. Students will demonstrate their mastery in marketing through the development and presentation of a professional marketing plan.
