Enterprise Innovation and Markets

Subject Code: BUSM 1006

Contact hours: Recommended 8-10 hours of study per week

Subject Description

This subject introduces key concepts, business models and issues surrounding modern business practice. Students will develop an understanding of the private enterprise system, marketing in an economic context with a focus on market structure and innovation management. Students will obtain transferable communication skills and develop their critical thinking that will assist them in later subjects of their degree.

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