Fundamentals of Marketing Analytics

Subject Code: MKTG 3002

Contact hours: Recommended 8-10 hours of study per week

Subject Description

Fundamentals of Marketing Analytics involves individuals or organisations promoting and selling products and/or services to other organisations. This subject will explore all aspects of B2B marketing including buying behaviour, B2B market research, management of the marketing mix, supply chain management and customer relationship management (CRM) strategies.

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