Marketing Principles

Subject Code: MKTG 1006

Contact hours: Recommended 8-10 hours of study per week

Subject Description

Marketing Principles is an introductory subject that delivers an overview of the marketing process and how it works within the field of business. This subject examines how organisations use marketing decisions to satisfy customer needs and deliver value. Providing a foundation in marketing, students will explore market planning, branding, decision processes, distribution and customer information management.

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