Strategic Brand Management

Subject Code: MKTG 3001

Contact hours: Recommended 8-10 hours of study per week

Subject Description

Strategic Brand Management focuses on the process of planning and executing marketing strategies. This subject will cover brand and product management including the building, implementation and maintenance of brand development in a range of contexts. Utilising workshops and online activities, students will develop a critical view of the challenges organisations encounter in the creation and maintenance of a brand.

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