Subject Description

Customer-centric marketing strategies are vital to capturing competitive advantage and sustaining business success. In this subject you will explore the core concepts and tools of contemporary strategic marketing management.

In the subject you will focus on the skills required to develop and manage an integrated marketing strategy that creates value for customers and generates business growth in both online and offline environments. Using a marketing simulation, you will be given the opportunity to make a series of complex, real-world marketing decisions in a competitive environment.