Brand and Product Management

Unit Code: 200088.3

Contact hours: Recommended 8-10 hours of study per week

Unit Description

Brand and Product Management focuses on the process of planning and executing marketing strategies. This unit will cover brand and product management including the building, implementation and maintenance of brand development in a range of contexts. Utilising workshops and online activities, students will develop a critical view of the challenges organisations encounter in the creation and maintenance of a brand.

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