Business to Business Marketing

Unit Code: 200091.3

Contact hours: Recommended 8-10 hours of study per week

Unit Description

Business to Business Marketing (B2B) involves individuals or organisations promoting and selling products and/or services to other organisations. This unit will explore all aspects of B2B marketing including buying behaviour, B2B market research, management of the marketing mix, supply chain management and customer relationship management (CRM) strategies.

See all our courses

Explore the range of courses Western Sydney University Online has to offer.

Contact Us

Speak to a Course Consultant on 1300 050 928 to discover the right study option for you.

Contact us