Enterprise Innovation and Markets

Unit Code: 200911.1

Contact hours: Recommended 8-10 hours of study per week

Unit Description

This unit introduces key concepts, business models and issues surrounding modern business practice. Students will develop an understanding of the private enterprise system, marketing in an economic context with a focus on market structure and innovation management. Students will obtain transferable communication skills and develop their critical thinking that will assist them in later units of their degree.

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