Marketing Principles

Unit Code: 200083.2

Contact hours: Recommended 8- 10 hours of study per week

Unit Description

Marketing Principles is an introductory unit that delivers an overview of the marketing process and how it works within the field of business. This unit examines how organisations use marketing decisions to satisfy customer needs and deliver value. Providing a foundation in marketing, students will explore market planning, branding, decision processes, distribution and customer information management.

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