Strategic Marketing Management

Unit Code: 200087.3

Contact hours: Recommended 8- 10 hours of study per week

Unit Description

Strategic Marketing Management explores theories, concepts and practices that are integral to the success of a business. Marketing strategy is an important planning step for businesses and can contribute value to the determination of business scope, partnerships, product innovation and resource allocation. This unit is designed to enable students to make strategic marketing management decisions that add value for businesses of all sizes.

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