Our online Bachelor of Business (Marketing) degree is the foundation you need to excel in a marketing career and open doors into any organisation as marketing is more than simply selling something. Good marketers understand how to balance the strengths of their product, with the needs of customers and the strategies of competitors.
You will learn how to produce and implement marketing strategies to gain a following from your customers. You will also learn how to drive sales and create influence in the modern marketing environment. Graduates will enter the workplace with the business, communication and technology skills needed to be a valuable asset to any company.
The Bachelor of Business (Marketing) satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute (AMI).
The School of Business has been awarded AACSB (Association to Advance Collegiate Schools of Business) accreditation for its excellence in business education. This accreditation is the result of an extensive self-review and an international peer evaluation against rigorous criteria for quality academic and professional excellence.
There are many ways you can gain entry into a degree through Western Sydney University Online. We accept any one of the following, provided you meet the minimum requirements relating to that criteria:
As a student, you may need to pay a number of fees throughout your studies, depending on your degree and your enrolment status. These fees may include student contribution and tuition fees. If you’re eligible, you may also be able to obtain a HELP loan for payment of your student contribution or tuition fees. For more information, please visit the Student Contribution Bands page.
Fees for undergraduate International students are different than for local students (Australian citizens, Australian permanent residents, NZ citizens, and holders of an Australian permanent resident humanitarian visa). For more information on fees for International students, please visit the International program fees page.
*Please note that fees are an estimation of annual fees and are subject to change.
Download the course brochure to learn more about this course and the support we offer. A Course Consultant will contact you to answer your questions and help you take the next step.
Equipped with a degree from one of the top universities in the world, you can enter the workforce with industry knowledge and confidence. Here are some of the job opportunities available to a Marketing graduate:
Analyse what motivates customers and create business strategies around these behaviours.
Monitor market trends and oversee marketing messages for a brand.
Gather and analyse data on consumers and competitors within a particular sector.
Create engaging digital content to gain loyal customers for a brand.
Course subjects are carefully selected and taught by industry experts and professionals to ensure a well-rounded education to all our students. You can study full-time, part-time, or at an accelerated pace and adjust your study load every teaching period, depending on what is happening in your life at the time. Choose between one and four subjects every teaching period, factoring in approximately ten hours of study per week and subject.
Some subjects in this program assume a knowledge of HSC mathematics (Mathematics 2 Subject and/or Mathematics Extension 1 is desirable).
You can choose any 8 electives to customise your degree with some of your other interests.
Here is a closer look at the subjects that will be covered in your 3-year degree in Marketing:
Enterprise Law will introduce students to the fundamentals of law in a commercial context. This subject will highlight basic legal principles and examine the areas of the legal system that impact on commercial business proceedings. Successful completion of this subject will equip students with knowledge on the legal system, consumer protection, contracts and negligence.
Financing an enterprise plays an important role in ensuring its survival. This subject will focus on the different types of enterprises, the key sources of finance available, financial statements and the environmental factors that may affect an enterprises performance. Utilising problem-solving and case studies, students will learn to identify, analyse and interpret financial information in real-life contexts.
This subject introduces key concepts, business models and issues surrounding modern business practice. Students will develop an understanding of the private enterprise system, marketing in an economic context with a focus on market structure and innovation management. Students will obtain transferable communication skills and develop their critical thinking that will assist them in later subjects of their degree.
This subject will introduce students to business management and enterprise leadership concepts. On both a local and global scale, students will explore people, organisational and managerial processes that are designed to assist in effectively leading an enterprise. Students will focus on developing their personal and professional leadership skills using problem-solving and experiential learning techniques.
Marketing Principles is an introductory subject that delivers an overview of the marketing process and how it works within the field of business. This subject examines how organisations use marketing decisions to satisfy customer needs and deliver value. Providing a foundation in marketing, students will explore market planning, branding, decision processes, distribution and customer information management.
This subject introduces students to customer experience fundamentals as a critical component in marketing philosophy, and is fundamental to the development of effective marketing strategies. The consumer context is examined through the application of concepts, theories and models derived from disciplines such as sociology, anthropology, psychology, economics, and mass communications. Students will also examine current and future consumer trends in various marketplaces.
Developing and managing an effective Integrated Marketing Communications (IMC) program is a vital part of a successful marketing strategy. This subject provides students with an understanding of IMC, marketing communication processes and coordinating major elements of the marketing communications mix – advertising, digital marketing, sales promotions, personal selling, sponsorship marketing, public relations and direct marketing.
Strategic Brand Management focuses on the process of planning and executing marketing strategies. This subject will cover brand and product management including the building, implementation and maintenance of brand development in a range of contexts. Utilising workshops and online activities, students will develop a critical view of the challenges organisations encounter in the creation and maintenance of a brand.
Customer Insights provides a comprehensive overview of methods, uses and limitations of contemporary marketing research. Students gain exposure to concepts such as research design, information collection, data processing and results communication involving qualitative and quantitative techniques.
Fundamentals of Marketing Analytics involves individuals or organisations promoting and selling products and/or services to other organisations. This subject will explore all aspects of B2B marketing including buying behaviour, B2B market research, management of the marketing mix, supply chain management and customer relationship management (CRM) strategies.
Strategic Marketing Management explores theories, concepts and practices that are integral to the success of a business. Marketing strategy is an important planning step for businesses and can contribute value to the determination of business scope, partnerships, product innovation and resource allocation. This subject is designed to enable students to make strategic marketing management decisions that add value for businesses of all sizes.
Skills in the field of services are transferable across a range of industries and roles, with modern economies becoming increasingly service-based. This subject aims to expose students to relevant theory and practices of the service industry, to prepare them for potential career opportunities in a service environment.
Statistics for Business introduces concepts and techniques of statistics in relation to problem-solving in business. This subject will provide students with basic knowledge of statistics and forecasting with more advanced study options available in the future. Topics include the presentation of data, descriptive statistics, the role of uncertainty in business decision-making, hypothesis testing and basic forecasting.
Design Thinking for Creativity introduces students to concepts and frameworks for the creation of innovative products, services and systems for a range of enterprises. Utilising practice-based projects, students will analyse business networks and ecosystems. Design thinking principles will be applied to develop business ideas, problem-solve and discover new opportunities in strategy development.
Marketing Planning Project (MPP) integrates and builds on the wide range of marketing subjects that students have previously completed. MPP provides students with specialist knowledge through the use of real-life case studies. Students will demonstrate their mastery in marketing through the development and presentation of a professional marketing plan.
Enterprise Law will introduce students to the fundamentals of law in a commercial context. This subject will highlight basic legal principles and examine the areas of the legal system that impact on commercial business proceedings. Successful completion of this subject will equip students with knowledge on the legal system, consumer protection, contracts and negligence.
Financing an enterprise plays an important role in ensuring its survival. This subject will focus on the different types of enterprises, the key sources of finance available, financial statements and the environmental factors that may affect an enterprises performance. Utilising problem-solving and case studies, students will learn to identify, analyse and interpret financial information in real-life contexts.
This subject introduces key concepts, business models and issues surrounding modern business practice. Students will develop an understanding of the private enterprise system, marketing in an economic context with a focus on market structure and innovation management. Students will obtain transferable communication skills and develop their critical thinking that will assist them in later subjects of their degree.
This subject will introduce students to business management and enterprise leadership concepts. On both a local and global scale, students will explore people, organisational and managerial processes that are designed to assist in effectively leading an enterprise. Students will focus on developing their personal and professional leadership skills using problem-solving and experiential learning techniques.
Marketing Principles is an introductory subject that delivers an overview of the marketing process and how it works within the field of business. This subject examines how organisations use marketing decisions to satisfy customer needs and deliver value. Providing a foundation in marketing, students will explore market planning, branding, decision processes, distribution and customer information management.
This subject introduces students to customer experience fundamentals as a critical component in marketing philosophy, and is fundamental to the development of effective marketing strategies. The consumer context is examined through the application of concepts, theories and models derived from disciplines such as sociology, anthropology, psychology, economics, and mass communications. Students will also examine current and future consumer trends in various marketplaces.
Developing and managing an effective Integrated Marketing Communications (IMC) program is a vital part of a successful marketing strategy. This subject provides students with an understanding of IMC, marketing communication processes and coordinating major elements of the marketing communications mix – advertising, digital marketing, sales promotions, personal selling, sponsorship marketing, public relations and direct marketing.
Strategic Brand Management focuses on the process of planning and executing marketing strategies. This subject will cover brand and product management including the building, implementation and maintenance of brand development in a range of contexts. Utilising workshops and online activities, students will develop a critical view of the challenges organisations encounter in the creation and maintenance of a brand.
Customer Insights provides a comprehensive overview of methods, uses and limitations of contemporary marketing research. Students gain exposure to concepts such as research design, information collection, data processing and results communication involving qualitative and quantitative techniques.
Fundamentals of Marketing Analytics involves individuals or organisations promoting and selling products and/or services to other organisations. This subject will explore all aspects of B2B marketing including buying behaviour, B2B market research, management of the marketing mix, supply chain management and customer relationship management (CRM) strategies.
Strategic Marketing Management explores theories, concepts and practices that are integral to the success of a business. Marketing strategy is an important planning step for businesses and can contribute value to the determination of business scope, partnerships, product innovation and resource allocation. This subject is designed to enable students to make strategic marketing management decisions that add value for businesses of all sizes.
Skills in the field of services are transferable across a range of industries and roles, with modern economies becoming increasingly service-based. This subject aims to expose students to relevant theory and practices of the service industry, to prepare them for potential career opportunities in a service environment.
Statistics for Business introduces concepts and techniques of statistics in relation to problem-solving in business. This subject will provide students with basic knowledge of statistics and forecasting with more advanced study options available in the future. Topics include the presentation of data, descriptive statistics, the role of uncertainty in business decision-making, hypothesis testing and basic forecasting.
Design Thinking for Creativity introduces students to concepts and frameworks for the creation of innovative products, services and systems for a range of enterprises. Utilising practice-based projects, students will analyse business networks and ecosystems. Design thinking principles will be applied to develop business ideas, problem-solve and discover new opportunities in strategy development.
Marketing Planning Project (MPP) integrates and builds on the wide range of marketing subjects that students have previously completed. MPP provides students with specialist knowledge through the use of real-life case studies. Students will demonstrate their mastery in marketing through the development and presentation of a professional marketing plan.
Western Sydney University Online invites you to study in an advanced and flexible digital environment. Our online program allows you to study on your time, when it works for you, your work, family and life commitments.
At Western Sydney University Online, we are dedicated to helping our students. Our Student Advisors are on hand to make your transition to university as smooth as possible. They are available via phone and email 7 days a week, 8am to 9pm on weekdays and 10am to 6pm on weekends. Once you are in your online classroom, your Online Learning Advisors will be there to guide your learning and there is plenty of assessment support services at your fingertips throughout your studies.
We understand that life can get busy and you may need to reconsider your study options. The good news is there are options available for you to consider. You can take a Leave of Absence and start in a future teaching period or you can transfer to another course if you meet the entry criteria. We recommend giving one of our helpful Student Advisors a call and have a chat about your specific circumstances. With their knowledge they can point you in the right direction.
Your subjects typically open the Friday before the commencement of the teaching period; however, access to your subject outlines and Orientation Subject will be available in Canvas, your online classroom, four weeks prior to the commencement of the teaching period.
Of course. Whether you study on-campus or online, your learning outcomes and qualification are the same. Even to the point of when you graduate, you will receive the same testamur. A testamur is your graduation certificate and it does not specify your mode of study. Regardless of whether you study online or on-campus you will still be getting the same qualification from an internationally ranked university.
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