Marketing and Digital Communications

Subject Code: MKTG 2006

Contact hours: Recommended 8-10 hours of study per week

Subject Description

Developing and managing an effective Integrated Marketing Communications (IMC) program is a vital part of a successful marketing strategy. This subject provides students with an understanding of IMC, marketing communication processes and coordinating major elements of the marketing communications mix – advertising, digital marketing, sales promotions, personal selling, sponsorship marketing, public relations and direct marketing.

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